creativity

How has your ability to construct the new from the old developed from AS to A2

Creativity is the making of the new and rearranging of the old. In As I created a physiological thriller film, homage to the films photo booth and obsessed. In A2 I created a music video, using an unsigned indi rock band, as well as a campaign (digi pack and website). With both assignments I created prelim tasks and evaluations.

In the pre-production (research and planning) stages of my As project, I undertook different amount of basic research using YouTube. I researched into different iconic thrillers, to understand the conventions of a thriller. I then researched into different types of genres this at first was confusing and I chose many types but in the end boiled it down to one and started researching more into physiological thriller openings, so I could gather a wide range of different ideas to create my thriller opening.  I also looked into the type of locations, costume and lighting thrillers, so I was able to choose these correctly when creating my thriller.

I developed my research skills in A2 as I used YouTube to its advantage and looking at other media texts and not just other music videos. I was able to research in depth as I had done it before so I had more confidence and knew the places to look allowing me to gather a variety of ideas of intertexuality. I was able to choose the type of narrative, genre and audience I wanted my band to appeal to. I looked in to a variety of bands such as the weekends, websites and campaigns to understand my genera and make my champagne appealing and sell my band.  As my music video had a narrative of cowboys I focused on watching a lot of cowboy films and clips such as good bad and ugly, allowing me to gain inspiration and steal these ideas to create something new.

Planning in As I feel was minimal as it was the first time I had done this and research took up a lot of time, I had to plan rather quickly. Planning involved a prilim task, so I could get the hand of creating the correct atmosphere and using the right shots for my final thriller opening, this also involved creating a timeline and shot for shots animistic on paper, I feel my planning was detailed but very basic as I could have done more. However in A2 my planning was very thurror, with a prilim task, then a paper storyboard, timeline and a very detailed animistic with shot types and angles, this was uploaded to YouTube, so I was able to refer back to this when shooting, so I was clear on my narrative.

Research and planning became second nature as I moved into A2, my skills developed and I was able to plan and time myself so that I did not take up so much time planning. I found out in A2 that a thurror detailed research and planning is important as it effects how the final work comes out. 

I feel that my production skills from AS to A2 have greatly improved. Using the HD cameras in A2 was my first time, so my main focus was following the rules of 360* and experimenting with different shot types to make my thriller look professional. However in A2 my skills advanced as I gained experience giving me more confidence with the cameras, I was able to experiment more and focus on what would make my music video look professional and sell my band. I was more creating using shallow focus, tilts and pans. I did not create a campaign for my thriller in As however in A2 for my band I create a full campaign, a website and digi pack to sell my band and their image.

My creativity skills advanced in A2 from AS. Post production stages in As was of course my first time using final cut, this software at first looked so scary and confusing, so I had to look into tutorials and play around with the different types of tools available, for example cropping, cutting,  adding credits and effects such as bad tv. In A2 I was confident and able to use final cut to its full potential, I was able to beat edit, use slow-motion effects, manipulate sepia effects and colour grade my music video. In As I added a soundtrack that I created in garage band, as well as exploring with Foley. In A2 I added my bands song and synced it up with the video. In As I did not use this stage well enough as in A2. I only uploaded a final cut to YouTube and gained feedback using survey monkey however in A2 I uploaded a rough cut to YouTube to gain feedback on social network sites and used survey monkey, allowing me to gain many different types of feedback from other media students and my target audience. I was able to improve on my work and create a final cut, which was also uploaded to YouTube. I did not use Sur cameras at all in As however in A2 I was able to use these for my photo-shoot, so I could edit the pictures on Photoshop, my editing skills advanced much more as I got more creative and was able to edit my location shots to create my digi pack and website background. Also for my As and A2 I created evaluation for my work that I uploaded on YouTube, my evaluating skills because more detailed and thurror I was able to give detailed description of why I chose to do what I done and how I done it. I was more confident evaluating and used a variety of different creative techniques for example prezzies, voice overs to present my evaluation on my blog. 

Overall I would say the transition over from As to A2 I was more confident in what I was going to do as past experience I learned a lot, my organistion skills grew, I was able to plan clearer and understand what I was actually going to make as well as time myself , so I had more time in making corrections, this all shined out on my final works.

Audience theories

How do post-modern media texts challenge traditional text-reader relations and the concept of representation? 

Modernism an era before Postmodern, when people had faith and believe in structures as well as progress. As time went on people stated to go against and disbelieved in modernism. Social networking and gaming are very postmodern as they challenge modern texts as the audiences can now take control of these texts rather than having no control over a text.  They react and rebel against modern times and boundaries are being broken between the audience and test.

Social networking such as Facebook needs to be controlled and used by members so it can exist, whereas a modern text will continue on no matter what. This breaks boundaries between audience and text as there is no belief in progress, so no new media texts can be made and no belief in structures, so the audience can now take over and have control to create and do what they wish, going against the Modern form of text and reader, users are able to create fluid identities and create a world that they are accepted in relating to Folcorts theory of fluid identities.

Gaming is now more advanced than in modern times, it is said that gaming is now created from ideas and intertexuality of films/shows, whereas modern text ideas came from books. It is said that people nowadays do not read as much as before, so therefore to create an interesting and exciting for game, creators bluer the boundaries between film/shows and gaming, so gamers feel they are in a movie/show that they can control. For example grand theft auto, call of duty, all have story lines and short films that allow the game to move on. This also relates to the theory of Inter textual references from the old as nothing is new, even games need references from the old to create something new.

This also breaks boundaries between user and text. Games however denies content from a user if they are playing it  wrong, so they have to start again, this challenges traditional text as a book or a film would not deny content if the audience did not understand. This also relates to 15mm as the people need to play the games to suvive however  if a game is not played it will not affect the persons life and their real life will continue. Players get so involved in the game that they lose control of real society and care for the game

Postmodern media text challenges representation as social networking has now become a way of life and the users ‘world’ as they are able to create a hyper real version of themselves a creation of how they want to be seen. This breaks boundaries between real and hyper real relating to Baudrillards theory of simulated and hype real of self. 

Gaming allows the user to create multiple identities, relating to Folcorts theory of fluid identities, people can create different versions of themselves that they can controller and emirs themselves in the game as the avatar is a representation of them. This collapse the structure between real and hype, real lack of belief in progress and grand narratives. For example the Sims game players have full control of their avatars in their virtual world. Users get so involved in their world it becomes their life and a representation of themselves. As Jamason would say this is a representation of self as users base themselves on how they represent themselves in media text. This again comes back to the lack of belief in progress that people now emirs themselves in a simulated world they can control and progress in.

Gaming however has been around for years since the 1960's but they all have been platform games they have a structure that the player has to follow for example pac man has a plane structure that needs to be followed. So postmodern games go completely against these games as audeince now have control breaking the structures and boundaries.
In the future i predict that gaming will become more advance, where they start to interact with the senses.

These text both differ from Wreck it Ralph and 15mm as these are both modern texts, they have structure and boundaries however the audience can relate to them both and they have postmodern traits.

Digital technology

part 1 http://www.youtube.com/watch?v=OKUlqZskEt8
part 2 http://www.youtube.com/watch?v=1-y5rhoJ_lg

Has the attention span of audience reduced as they become increasingly accustomed to the speculate driven and

number 4

strongly 

sort off 

against 

go animate response by iesha.mclean on GoAnimate

Animation Software - Powered by GoAnimate.

Mock essay #1

Homework Task 2

Homework task 3

Intertextual moodbored 

15 Million merits

Homework task 4

http://www.xtranormal.com/xnmm/edit_movie/?collection=bge&template=/xnmm/story/14360060/&movie_id=14360060



it says i have to pay for my extra-normal so i wrote it out.



My name is Jean-François Lyotard and this is My response to Black Mirror and it's Dystopian Narrative.           Black Mirror is a grim, satirical dystopian horror miniseries, people are half-watching a dystopian vision about screen addiction while simultaneously tweeting about it on a screen. The program is some what blatantly showing what our world could end up like, through technology and how the media is involving and how reliant we are on technology making our future become undesirable or frightening, however people ignore the act that this is happening.                                                 
I consider White Bear to be lacking in belief in Grand Narratives due to the fact that its a continues story as we are seeing the girlfriend of a murder to be put in a show continually with an erased memory each time. However if this was grand narrative the girlfriend and boyfriend would be put straight to prison to live rest of their lives there.  

Task 5

 examples of aspects of Postmodern Style (Jameson)

Give examples of aspects of Postmodernity Historical/Structural (Lyotard (POST-Modern)

   

Give examples of aspects of Postmodern Theory (Baudrillard, Dubord, Foucault)

Which 3 Theorists will you reference - and what theories

Which 2 or 3 different media forms and what approach makes them Postmodern

Compare 3 ways they are similarly and differently Postmodern

Give example of an earlier Postmodern Media Text (Intertextual references for our Case Studies?) 

How we have moved on from then to your contemporary text?

An example of a prediction for the future of Postmodern Media based on one of the Case Studies - where are we headed (Black Mirror?)

H/W

' Telephone' by Lady Gaga and Beyonce which was released in 2010 and was directed by Jonas Akerlund. The music video for 'Telephone' was influenced and has by the film 'KIll Bill' (2003) and 'Pulp Fiction' (1994) and both of these films were both directed by Quentin Tarantino.Narrative and stylistic similarity’s from kill bill (pussy wagan) helma and Louise. Also the music video has intertexual references from the film Thelma and Louise were two friends who became fugitives in America, who were on video  run from the law. From the video, in the diner scene from and onwards the setting of the music video, imitates that of the story of Thelma and Louise.

8 - bit

 

H/W

HALF TERM WORK 

QUESTIONS

1. What does Post Modernism suggest about the value of high art (eg opera) and popular culture (eg TV)

It suggests that postmodern media rejects any media product or text and there is no actual value to these anymore as, anything can be art and can have an audience and there is no longer anything new to produce.

2. What does Post Modernism suggest about the ideas of truth or reality - how is this linked the the Media?

That media and reality has collapsed so we don’t know what the truth is anymore or reality. 

3.Who were the 2 big thinkers and what concept do their theories share?

Jean-Francois Lyotard and Jean Baudrillard  both shared that we need to challenge dominant ideas 

4.Give an example of 3 'Grand-narratives' or 'Meta-narratives' (2 will need you be your own not listed in the chapter)

Metanarrative

abstract ideas
Grand narrative 

Examples:  Christianity, (they believed that the human nature, is characteristically sinful, but has the possibility of redemption and experiencing eternal peace in heaven ) Marxism (Marxists believe that in order to be emancipated, society must undergo a revolution.)  etc are all grand narratives which purport to explain things and reassure people. But with the advent of Post modernism in 1970s and 80s, the grand narratives started to disappear. Theorists understood that things can be understood only in parts not completely as there are no absolute truths. That there are only mininarratives which are provisional, temporary and relative truths.

5.What is significant about Disneyland and simulacrum?

Disneyland is a place that is real yet clearly a functional representational of everything being perfect.  The significance of Disneyland and simulacrum is that we don’t actually live in a perfect nonviolent happy world that Disney is portraying.  

6.How is our understanding of the events of 9/11 hyper-real?

Our understanding of the event is hyper real as we wasn't actual there when it happened, images and videos showed us this so we don’t know what really happened and how people felt (the truth)

7.What is significant about the Matrix as an example of Baudrillards ideas of simulation & hyper-reality?

The guy Neo reads Baudrillard's books what shows it is hyper-reality and simulation he knows it is not real 

8.Why are Post-modern elements of The Mighty Boosh ?

Because it is a parody, there are many different intertexual references programs. So it is not just one genera it has a wide range of conventions.

9.Why are Post-modern elements of Extras ?

Because of the different elements

like parodye

10.Why is Grand Theft Auto Post-modern?

Grand Theft Auto is Post-modern because we can create ‘humans’ and do anything we want without never dying just come back to life and start again, there is no actual  limit. It’s a fake Simulated game version of reality.

11.Why is the Cadburys Gorilla ad Post-modern?

Because the advert focuses on entertaining people as we like being entertained rather than told to buy something, so they do this rather than selling the product as it makes us want the product more and be happy eating it.

12.What does FLOW and IMMERSION mean?

Flow
people participating in an activity and they give feedback

Immersion
what the gamer puts in and how they are involved. For example sims are a great example of the human life and world, games go beyond to achieve things virtually rather than reality, they are putting more emotion  the game.

ESSAY 

"Explain why your case study is post-modern, analysing how it constructs meaning through its post-modern features"

Black mirror

http://www.channel4.com/programmes/black-mirror/4od#series-2

http://www.youtube.com/watch?v=ld9m8Xrpko0

I have chosen to talk about Black mirror serious 2 as this is a very good example of postmodern as this explores our modern reality. Martha loses her boyfriend Ash and her friend Sarah tells her about a new service that lets people stay in touch with the deceased. By using all his past online communications and social media profiles, a new 'Ash' can be created. Martha at first doesn't want to know and in the end out of curiosity, loneliness and sadness decides to talk to 'him'. By using technology she can call him up have a full convocation and take him places, show him things and by the next day she want more, a real life virtual Ash. All this that she has of Ash is fake, however she starts to think it is real and bonds with him even sexually. The fact that technology can take over our world and start to make things even people, constructs the meaning of postmodern, as technology and media can take over lives and become tour way of life. As clearly she prefers to have more and lives in a virtual world. Her life isn't real anymore however she is blinded and taken over by technology. That fact that people die every day and want the people they love come back can happen, due to technology. This is hyper real as it shouldn't happen but can in the future. It shows that reality is no longer pure or truth as our culture is full of media and we can no longer separate them as there is a full blur of boundaries. What is real what is true? No one knows anymore.

MATCH UP 

1. Post-modern

 E. A historical period in Western culture after the Second World in which society became dominated by information technology

2. Post-modernit
C. The semiotic landscape of a society dominated by consumer culture and information technology

3. Parody
 A. to copy something in a humorous and tongue in cheek way.- stylistic approach

 

4. Pastiche= H. 

To copy something without humour, irony or anything else that communicates difference

5. Hyper-reality
K. collapse of the distinction between the real and simulated. - can be argued style and a theme. a hyper real style and hyper real theme.

6. Consumer culture
 B.  A culture and society in which individual and collective identity is constructed in material acts of economic exchange e.g. shopping 

7. Simulacrum
D. A copy without an original- it is a theme not a style.

 

8. Cultural capital

I. the dominant way of thinking about society and 

culture enforced by the ruling class. 

9. Signifier and the signified
 G. The basic units of semiotic analysis.

10. Multi-accentuality
 L. The way in which meaning changes according to context and over-time.

11. Ideology
J. A system of beliefs or ideas.

12. Hegemony
 F. The knowledge and information that informs

people’s cultural consumption in a post-modern society

h/w why 2 different Media forms are considered Postmodern gaga n minaj

You need to explain why 2 different Media forms are considered Postmodern

Postmodern is after modernism. I’m first going to explain what modernism is.  It is structured life, and order version of the way people think and act, modernism was the belief in truth, ideas, science & progress, however this all stopped after the world war 2.  Lack of belief in structure and science, emptiness started to crew over as people started to become superficial, recycled content started to come about (vintage and retro) bring natalaga to many people and the blurring of boundary’s between genres, structures and what is right and wrong. Everyone now has an opinion and morals have changed.

For this essay I am going to use nicki minaj and lady gaga as my 2 different Media forms i considered are Postmodern.  Just the simple fact they both are females taking on different fake identity’s one a ‘Barbie’ and one a ‘monster’ creating their own fan base of ‘barbz’ and ‘little monsters’ for social control   Also the fact that nether one of them are something new.

Nikci minaj Follows up the pick and mix styling’s of Lady Gaga and the ever- changing darling of 1980s postmodern imagery of pre-Sex Madonna, Nicki’s image is everywhere. Same with lady gaga ‘the new Madonna’s’ on a mixed up level.

Nikci minaj and lady gaga relates to Jameson’s theory that we have exhausted all ideas, no progress so we can only recycle old styles. This is true as their image come from old ideas and styles that have been used before.  They both are simualtions/artificial constructions with fake names and images, kids and adults look up to and inspire to be. The world has turned into somewhat hyper real in peoples minds as when you strip away the makeup, surgery and image you are just left with Onika and Stefani.

Breaking of boundies though their genre of music rap, hip hop r & b all together also seeing females take the lead female empowerment in hardcore rap through women rappers’ embrace of the erotic behavior.

Where we have been

Lyotard - no belief in Grand Narratives = structures are now fluid or collapsing = no depth, no order = style over substance and blurring of identities, realities As much potential as there is for f

How do they demonstrate a lack of belief in Lyotard's Grand Narratives - how do they collapse or make fluid structures or fixed ideas?

• Male & Female Identity
• Racial or Ethnic Identity
• Morality/Pornography
• Real and Artificial
• Fixed or Fluid Identity
• Musical Genre